XR WA is Australia’s first festival 100% dedicated to immersive commerce, art and culture. As part of the exhibition strategy the mission was to set up a 50 seat 360 cinema with 5.1 surround sound and capable of screening multiple films across the festival.
Large scale events always pose a challenge due to the requirement for seamless delivery of the experience and number of attendees. Multiple devices all need to stay in Sync so everyone can enjoy a shared experience, just like the cinema. When in such a busy venue you need a system you can depend on there’s no time to stop the show to help a customer who is having difficulty with their headset.
While the XR:WA team were a little nervous to begin with, virtually all the nerves were gone after the first few hours as the dreamdeck360™ system performed flawlessly. It was an immensely successful activation with over 3,000 visitors and helped XR:WA execute one of the most memorable attractions at the festival.